By Sally Kintz, CEO Poole Communications
Sally Kintz is one of the talented Gurus in the JLev.Life community. We are so pleased to share her marketing insights with you. ENJOY!
Consumers are looking for an experience and they want it to not only be good, but to be outstanding. How can you make your customers’ experience outstanding? From the bank that provides fresh baked chocolate chip cookies to the custom coffee at your local Starbucks, it’s all about you and your customers’ experience in your business. You control this.
How can you offer more? In what ways can you make it better? Figure out how you can you wow your customers.
As I am constantly saying to my staff, “Under promise and over deliver.”
“Experiential and event marketing are seeing a big resurgence, and brands will lean in even more to those types of marketing activations. I think that music tour sponsorships will have new life because of this — brands can do even cooler venue activations that audiences interact with, and they’ll get broadcast out to a much larger digital audience.” – Sherry Jhawar, Blended Strategy Group
WHAT CAN YOU DO? Put yourself in your customer’s shoes. Walk into your office like you’ve never been there before. What needs to be changed? The unsmiling receptionist? Maybe she’s a better fit in bookkeeping. The smudged windows and leaf strewn sidewalk? Tackle them now. These are the simple things. They can be easily changed.
What is more difficult is to hire people who really think of others and try to do what is best for each one. I like people who think ahead to the next step, people who own their projects and feel gratitude toward the person bringing the work into the office.
SUMMARY Finally, what is the experience at your office? Now is the perfect time to clean house, clean up your staff and make your office run like a tightly run ship. Take the helm, be the captain and steer that ship in the direction you want. Make your customers’ experience outstanding.
©2020 Poole Communications